Community communication strategies for environmental protection: an academic perspective

Abstract

This scientific article studies the application of a community-based communication strategies model aimed at strengthening environmental protection in vulnerable communities in Nicaragua, with an emphasis on the articulation of local knowledge and academic approaches. The research was conducted using a qualitative and descriptive approach, using structured interviews with professors specializing in Development Communication at UNAN-Managua. The study identified the limitations of current communication strategies and proposed an adapted model that promotes active participation, horizontal dialogue, and community ownership of environmental actions. The Communication for Social Change (CSC) approach was adopted in the design of this model, which, according to Figueroa et al. (2002), favors the co-construction of solutions through inclusive communication processes. This approach is complemented by the use of information and communication technologies (ICTs), which act as facilitating tools for content dissemination and social mobilization. The findings show that the integration of traditional knowledge with academic theoretical frameworks strengthens community resilience and improves the effectiveness of environmental strategies, aligning with the principles of the National Climate Change Policy and the National Human Development Plan 2022–2026.