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Naranjo Iturralde CH, Corea Gallo JE. Communication Strategy as a Key Element for Successful Commercialization: The Comjeruma Case. Conexia. Int.Jnal.Mark.Des.and Com.Sc [Internet]. 2026 Apr. 27 [cited 2026 Jun. 12];1(1):55-74. Available from: https://portalderevistas.uam.edu.ni/index.php/conexia/article/view/332