PORTOCARRERO ARGÜELLO, Jorge Danilo. The Mirage of the Biological Algorithm in Neuromarketing: Critiquing Brain-Centrism in Marketing and Advancing a Holistic Approa. Conexia: Interdisciplinary Journal of Marketing, Design, and Communication Sciences, [S. l.], v. 1, n. 1, p. 91–109, 2026. DOI: 10.62407/jh2sa333. Disponível em: https://portalderevistas.uam.edu.ni/index.php/conexia/article/view/340. Acesso em: 12 jun. 2026.