NARANJO ITURRALDE, Carlos Héctor; COREA GALLO, Juan Edgard. Communication Strategy as a Key Element for Successful Commercialization: The Comjeruma Case. Conexia: Interdisciplinary Journal of Marketing, Design, and Communication Sciences, [S. l.], v. 1, n. 1, p. 55–74, 2026. DOI: 10.62407/qkqc1x76. Disponível em: https://portalderevistas.uam.edu.ni/index.php/conexia/article/view/332. Acesso em: 12 jun. 2026.