Portocarrero Argüello, J. D. (2026). The Mirage of the Biological Algorithm in Neuromarketing: Critiquing Brain-Centrism in Marketing and Advancing a Holistic Approa. Conexia: Interdisciplinary Journal of Marketing, Design, and Communication Sciences, 1(1), 91-109. https://doi.org/10.62407/jh2sa333