Naranjo Iturralde, C.H. and Corea Gallo, J.E. 2026. Communication Strategy as a Key Element for Successful Commercialization: The Comjeruma Case. Conexia: Interdisciplinary Journal of Marketing, Design, and Communication Sciences. 1, 1 (Apr. 2026), 55–74. DOI:https://doi.org/10.62407/qkqc1x76.